Question: A webmaster of a site, similar to yours, has offered you to sell you links from their site to yours. Will you accept the offer? Check all that apply.
Answers:
a) Yes, if they are cheap, I will buy them in bulk.
b) No, thanks, I am not buying - I already have 100 inbound links from other sites and this is enough.
c) I will check if the site is a link a farm and if it is, I will not buy. If it isn't, we can start negotiating.
d) What?! To pay money to a competitor?!
e) No, thanks. Why pay for links, when I can get them as a barter?
Right Answer is C
Explanation: c. is correct. The offer looks a bargain but you need to check if the site does not have a bad reputation. The other answers are wrong because buying in bulk will not help you to get high rankings, if the links are not quality ones – i.e. the anchor text is irrelevant. b. is wrong because 100 quality links are not that much. d. shows a major misunderstanding of SEO principles. The site can be similar to yours but it is not a competitor in the sense of competition in offline terms and a quality link from there could do miracles for your ranking. e. is also wrong because if you have many exchanged links, this is also not a help for higher rankings but could be considered as cheating.
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