(1) Question: Will you use an ordinary html sitemap with Google?
Option: a) Any sitemap is OK to use it with Google.
b) No, I will not because it is duplicate content.
c) I'd rather use the special XML format that Google uses for sitemaps.
See Answer(2) Question: How important are metatags today?
Option: a) Not important at all.
b) They have only minor importance, but it can be neglected.
c) Somehow important.
d) Very important, almost as much as keyword density.
e) They are the single most important SEO tool.
See Answer(3) Question: When a site does not have substantial traffic from Google, what does this mean? Check all that apply.
Option: a) The site is excluded from Google's index.
b) Google is down.
c) Searchers are not interested in your site.
d) Google is making changes to its index and you might have left the top of the SERP.
See Answer(4) Question: When do you apply for reinclusion in a search engine's index?
Option: a) When you have made changes to your site.
b) When you have changed your hosting provider and the IP address of your site.
c) After you have been banned from the search engine for black hat practices and you have corrected your wrongdoings.
e) When you are not happy with your current ratings.
See Answer(5) Question: What are the advantages of submitting sites to search directories? Check all that apply.
Option: a) Submitting to search directories increases your rating with search engines.
b) By submitting to a search directory, you get a backlink to your site.
c) By submitting to a search directory your site gets certified.
d) When your site is listed in search directories, this increases the chances that search engines will index it sooner, compared to when it is not listed.
e) Submitting to search directories is a good Web marketing initiative.
See Answer(6) Question: What is necessary to do for optimizing Flash sites? Check all that apply.
Option: a) Put the most important items in a Flash presentation on the home page
b) Add descriptive metatada to the Flash presentation.
c) Provide alternative pages that describe the contents of the Flash presentation.
d) Have a good keyword density in the Flash presentation.
See Answer(7) Question: From a SEO point of view, which is better - one big site or several smaller? Why? Check all true answers.
Option:-a) If you have enough content in the same niche it is better to have it in one big site because first, this way the site is easier to maintain and the great number of pages is good for ranking high in search results.
b) One big site is better because search engines favor big and established sites more than smaller startups.
c) When you have many small sites, each dedicated to a different topic, you can link them heavily and this will boost your ratings.
d) Many small sites allow to focus on specific niches, therefore compete for different keywords.
e) When you have many small sites with a similar theme, you can exchange a couple of links between them.
See Answer(8) Question: A webmaster of a site, similar to yours, has offered you to sell you links from their site to yours. Will you accept the offer? Check all that apply.
Option:-
a) Yes, if they are cheap, I will buy them in bulk.
b) No, thanks, I am not buying - I already have 100 inbound links from other sites and this is enough.
c) I will check if the site is a link a farm and if it is, I will not buy. If it isn't, we can start negotiating.
d) What?! To pay money to a competitor?!
e) No, thanks. Why pay for links, when I can get them as a barter? See Answer
(9) Question: What is “page swapping”?
Option: a)An ethical SEO practice, which allows sites to serve content, tailored to the need of users in particular regions.
b)A blackhat SEO practice for getting ranked for one page and then replacing it out for another.
c) This is another name for a “site redirect”.
d) The process of replacing duplicate content.
See Answer(10) Question: Which of these keywords will you optimize a pets site for? The site provides information about different breeds and also fundamental facts about breeding pets at home. It does neither sell pets, nor is interested in wild animals. The main audience are adults. If we have decided that pets and breeds are the most important keywords, is it necessary to optimize the site for “breed”, “pet ” and “breeding pets” as well?Option:-a) Yes, because despite the fact that we have already optimized the site for “pets” and “breeds”, these three words - “breed”, “pet ” and “breeding pets” are different, so we'll optimize for the three of them as well.b) Not necessary to bother. Search engines use word stemming algorithms, so having the site optimized for “pets” and “breeds” is enough.c) We'll optimize only for “pet”.d) We'll optimize only for “breed”.e) We'll optimize only for “breeding pets”. See Answer